In Dec 2020 Pamela Rosenkranz designed a Christmas decoration for department store GLOBUS in Zurich. The installation called „Living Colors“ was inspired by the „Brainbow“ project from Harvard University, where scientists managed to mark nerve cells with the RGB color system. Consequently, each new thought resulted in a new mixture of the three primary colors red, green and blue. The installation of Pamela Rosenkranz takes the idea and changes colors accordingly, reflecting the thoughts of the people on the street. The work is also accessible on the mobile phone via qr-code. I really like this idea because on the mobile screen what most people perceive as the “Christmas decoration” turns into a digital artwork...check it out:
How to work better
The famous "Wall Painting" by Swiss artists Fischli/Weiss ("painted on the façade of an office building near Oerlikon Station in 1991") shows what makes up a creative, productive and meaningful day at work. The artists play with these maybe old-fashioned motivational sayings and strategies of corporations. today - one answer to "How to work better" could be: > to show art in the office and include artist and curators in developing workshops, events and education programs. Art can make your day at work meaningful.
Work: How to Work Better – Fischli/Weiss, Binzmühlestrasse 14, 8050 Zürich ©Picture: RY Tweedie-Cullen, Fischli/Weiss
The Power of Art
Here I found a nice quote from artist and professor of fine arts Deborah Barr about "The Power of Art in Society", she says: "All societies and cultures, have limits on what is acceptable behavior and what is allowable in the way of personal expression, yet the arts remain a relatively free space in which to create more complicated forms of public interaction... ."
> Today art in an organization or corporation can be understood as a free zone or neutral space, where rules, limits, attitudes, approach, ideas, contacts, behavior can be tested and renegotiated. Art can support change.
Read the whole quote and more on
Wells Fargo used John V. Muntean's Magic Angle Sculpture as main character in its TV commercial "A financial Life". They say: "looking from a fresh perspective can make all the difference"...it can provide what they call an "Unlock - a realization that often reveals a better path forward." In this case, art gives the "fresh perspective". Looking at art or working with art can provide an "Unlock" i.e. make a difference at work.
Check out this wonderful artist website: @https
Mr. Creativity - Innovation Activist
How to create a culture of innovation? Many companies ask themselves how? John Kao talks about creating a global agenda for innovation. He says: Innovation is a set of capabilities, that need to be practiced "A set of capabilities that allows for the realization of a desired future"...the capability to create something people find beautiful? I believe art can help train these capabilities.
Video recommended: https://vimeo.com/152979694
Book recommended: Jamming: The Art and Discipline of Business Creativity
Art Values - What?
Art can convey different values. These values can be useful in the workplace - thinking creatively. For inspiration - here's a few I found in > Tanja Bernsau and Roowan Ries: "Kunst im Unternehmen - mehr als nur Dekoration", 2016 p. 49:
universality, internationality and openness to the world, promotion of the region, pioneering spirit, modernity, elegance and valence, prestige, creativity, aesthetics, prestige, openness for new things, promotion of youth, freedom, innovation, dynamics, originality, cultural values, avantgarde, lateral thinking, consciousness of tradition, inclusion, progress, excellency, criticism...
Book recommended: Tanja Bernsau and Roowan Ries: "Kunst im Unternehmen - mehr als nur Dekoration" https://agenda.de/produkt/bernsau-roowaan-kunst-im-unternehmen-mehr-als-nur-dekoration/
I like his animated video explaining "What is art for". He says:
is an art specialist, curator, educator and project manager. She is the author of the corporate art index.