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The Corporate Art Index 
Twenty-one Ways to Work With Art

​Author: Viviane Mörmann
Genre: non-fiction, art, art business, advertising & business
Location: international
Time: contemporary
Audience: art and culture interested
Pages: 224 (pics one-color: 20, pics cmyk: 87)
Publisher: transcript Verlag
ISBN: 978-3-8376-5650-3

Presentation of the Book
Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to evaluate them. This volume features CAIs from the classic corporate art space to the public art challenge, and the virtual museum. It draws attention to the subject of CAIs to broaden the reader's knowledge and to mediate access to current CAIs. The Corporate Art Index thus addresses art lovers, artists, curators, business and marketing professionals, architects and designers, art historians, art fair organizers and journalists.

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