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The Corporate Art Index 
Twenty-one Ways to Work With Art

​Author: Viviane Mörmann
Genre: non-fiction, art, art business, advertising & business
Location: international
Time: contemporary
Audience: art and culture interested
Pages: 224 (pics one-color: 20, pics cmyk: 87)
Publisher: transcript Verlag
ISBN: 978-3-8376-5650-3

Presentation of the Book
Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to evaluate them. This volume features CAIs from the classic corporate art space to the public art challenge, and the virtual museum. It draws attention to the subject of CAIs to broaden the reader's knowledge and to mediate access to current CAIs. The Corporate Art Index thus addresses art lovers, artists, curators, business and marketing professionals, architects and designers, art historians, art fair organizers and journalists.

About me
I am an art specialist, curator, educator, project manager and author. I enjoy working in the art world, promoting projects and artists, initiatives in the workplace. I have organized exhibitions, publications, managed funding, art education, communication, logistics around art collections -
and much much more ...
​Why did I write a book?
I was looking for an objective way to compare and evaluate art initiatives. Hence the motivation to present interesting art initiatives and to stimulate a discourse about their professionalism and thus to further develop the field. I love creating, publishing, writing and making books ... 
What is the book about? 
The book is about corporate art initiatives and a standardized method to evaluate them. Naturally the design language of the book reflects my idea of communication with art  ...
What do you get out of it?
You get a beautifully crafted book. A historical reflection of art in a corporate context, the corporate art index - a method to evaluate art projects, 21 examples of how to work with art and finally a critical comment on the subject ...
Why is it relevant? 
Art makes the word more beautiful and it changes the way we look at and understand things. Art promotes creative thinking, dialog, innovation, knowledge of the past and ideas about the future. If you are stuck or looking for inspiration, you might want to think out of the box. Why not work with artists and artworks? The book is a good place to start ... ​

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